Using our intelligence to make the world’s most delicious brain food even more appealing
As well as being among the world’s healthiest food products, salmon is one of its most versatile. There is an infinite range of ways to prepare, cook and enjoy it and our market development teams have built up a wealth of knowledge about new ideas for salmon and where those ideas are most likely to resonate.
We are developing and refining salmon in all of its forms, from smoked slices to seasoned portions. From barbecue-ready to gravadlax. From hot-smoked to sashimi. We have been partnering with retailers and people working across the food and hospitality sectors to make salmon the most inspiring option on the menu or the shelf. Exploring the spectrum of possibilities for salmon is hugely exciting and we relish the opportunity to work with our customers on that journey.
Mowi consistently sets higher standard in sustainable protein production
Mowi has been ranked the world’s most sustainable protein producer for the third year running by the prestigious Coller FAIRR index. Every year, the FAIRR (Farm Animal Investment Risk & Return) initiative releases the world’s only assessment of major meat, dairy and farmed fish producers on material ESG (Environmental Social & Governance) risks.
Overall, Mowi scored 81 out of 100 and is rated ‘Industry Best’ against many of the criteria which are aligned to the Sustainable Development Goals. They include greenhouse gas emissions, deforestation and biodiversity, use of antibiotics, animal welfare, working conditions, food safety and governance.
Outperforming 59 of the world’s largest protein producers is a phenomenal achievement, especially over three years, and a testament to our industry-leading sustainability strategy. But, we never rest on our laurels. Our lead has been hard-won and driven by a passion to do things better for our fish, our people and our planet. Continual improvement is what got us to number one and it is what will keep us there.
Salmon is an infinitely versatile ingredient, we’re exploring a whole world of options
Salmon was once known as the “food of kings” and a simple salmon fillet, cooked well, still lives up to that title. But it has also inspired a phenomenal variety of ways to prepare and consume it.
Creativity, precision and innovation all play a part throughout the value chain, but nowhere more so than at the end. Having created salmon which sets new standards of colour, taste, marbling and freshness, we are partnering with customers all over the world to explore still more inspiring ways to prepare and enjoy it.
We also have real insight into the way salmon is packaged and work with clients around the world to find solutions that are both inspiring and sustainable .
Global presence combined with local expertise/knowledge
Our local teams combine to form an international community that is a hotbed of fresh ideas. They are constantly working with one another to explore the potential for new salmon products in other parts of the world. We have unparalleled expertise available for customers looking to develop new ideas for own brand products. Our engineers, chefs and technicians will inspire yours and have the salmon knowhow to help you overcome technical complexities using innovative technology. We worked with IKEA to develop a cod and salmon and cod fish ball, and their glowing testimonial was featured in our Annual Report. Our teams have delivered kosher products and have helped address demand for low fat, low salt and low smoke options in specific markets.
We are here to help you succeed on your market. Our expertise it at your disposal for new product discoveries and the next salmon success in your market.
A global understanding of quality
Quality can be defined as “the sum of characteristics that customers are looking for”. But it is far more complicated than that. Customers all have different perceptions of what is important to them and precisely what their consumers want.
In Sweden, for example, they are looking for salmon with a healthy environmental footprint, in France they are more concerned with colour and fat levels while in Denmark they are looking for high quality at a low price.
As a global company, we have a clear understanding of these priorities and precisely how to meet them. We work closely with customers to fully understand their needs and parameters. Only that way, can we guarantee consistent standards and deliver exactly what clients are looking for time after time.
Our global network enables us to share knowledge. For example, if there is an issue in one market, it is likely that a similar problem will occur elsewhere. Being prepared in this way, means we are ready to address problems in advance and have the answers and solutions when needed. This breadth of knowledge enables us to be ahead of our rivals and to pick up emerging trends and issues sooner enabling us to anticipate and react accordingly.
Leveraging new markets for sushi
The global market for sushi has been expanding exponentially. Recognising this, we worked with product developers and a production facility in Poland to develop versions of the Japanese takeaway food trend that would appeal to European appetites. From a modest initial production run of 2,500 pieces a day we were soon producing over 115,000. We have worked with major supermarkets to develop custom-made display stands to present Mowi’s Sushi products in the best light. We are now rolling out a similar projects in Spain where we will use insights and learnings from our experiences in Poland to drive success in this new market.
Creating a new food icon with IKEA
We partnered with IKEA to create a fish ball that would be a delicious, more sustainable, alternative to their legendary meatballs. Our new product team worked in close collaboration with the team at IKEA and Dafgård, one of their main meatball suppliers, to create a savoury salmon and cod ball. The product has now been rolled out successfully across many of IKEA’s instore restaurants around the world where it has been hugely well-received. So much so, that plans are now underway to develop a pre-packed version for IKEA customers to cook at home.
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