Our commitment to quality helps makes our salmon the alpha of omega 3
Because we influence every stage of our salmon’s life, we are in a unique position to ensure that we maintain the very highest levels of quality in every aspect of their development.
It ensures we are using the best possible breed, with feedback coming back down the full length of the food chain to inform genetic understanding of how to improve that breed.
It means we can identify and provide the optimum feeds and living conditions for our salmon throughout their lives.
It means we can be sure that our processes and quality control measures are delivered to the very highest standard.
It also means that we can deliver unparalleled standards of food safety, identifying problems at any point and tracing them back to the source so they can be addressed quickly and effectively.
Ultimately, our ability to influence every step of a salmon’s journey to the consumer’s plate means we can ensure that they are getting the most nutritious, sustainable and delicious natural source of animal protein on the planet.
A global understanding of quality
Quality can be defined as “the sum of characteristics that customers are looking for”. But it is far more complicated than that. Customers all have different perceptions of what is important to them and precisely what their consumers want.
In Sweden, for example, they are looking for salmon with a healthy environmental footprint, in France they are more concerned with colour and fat levels while in Denmark they are looking for high quality at a low price.
As a global company, we have a clear understanding of these priorities and precisely how to meet them. We work closely with customers to fully understand their needs and parameters. Only that way, can we guarantee consistent standards and deliver exactly what clients are looking for time after time.
Our global network enables us to share knowledge. For example, if there is an issue in one market, it is likely that a similar problem will occur elsewhere. Being prepared in this way, means we are ready to address problems in advance and have the answers and solutions when needed. This breadth of knowledge puts us years ahead of our rivals so the trends and issues we are identifying now are being picked up by competitors much later
Delivering on freshness
Our regional approach to logistics translates to fresher food and fresh thinking
Shorter supply chains are now seen as critical to creating a more sustainable planet but it is a concept we have embraced for many years. Freshness is everything when it comes to fish and we have always set the highest standards in getting ours from fjord to fork in the shortest possible time.
Journey times are always minimised, and processing units are located close to points of consumption. This not only guarantees freshness but also ensures that our food products can be expertly developed, prepared and packaged to suit the specific consumer demands of that, local, market.
Our policy on standards is simple. Go beyond the standard
While there are varying industry standards around the world, we have decided to set our own minimum requirements. All our processing facilities must adopt the habitual and systemic food safety culture advocated by the Global Food Safety Initiative (GFSI). It’s not enough for our facilities to operate to local HACCP standards.
We also insist that all of our farms operate to Global Seafish Sustainability Initiative (GSSI) standards recognised by either the ASC or BAP.
Taking inspection to new levels
Our factories all operate robust quality and inspection regimes, undertaking visual checks and routinely taking random samples and examining them for defects and other quality issues.
While this is in line with industry best practice, we are now setting a higher standard that will deliver 100% accuracy. The new scanners we have developed, will give greater insight and more accurate data, empowering us to go right back through the food chain to establish the causes and potential solutions to any defects or deficiencies. Our ability to examine every aspect of the food chain means we can accurately determine whether those causes are genetic, feed or medicine-related or the result of conditions or events on the farm.
The most effective food feedback system on the planet
Our ability to monitor and check every link in the food chain is unique. By bringing all the data together into our Mowi 4.0 systems, we are able to deploy powerful machine-learning tools that will enable is to deliver unprecedented levels of quality and deal with problems more efficiently and effectively.
We have configured an industry-leading customer feedback mechanism
We have developed a bespoke claims system with defined claims codes. This allows us to see exactly how many claims we get on each particular topic. Cross-referencing these claims, with our online data, we can assess where the most significant problems lie and prioritise solutions accordingly.
Our ability to identify batches for recall is second to none. Having a single system, that connects every part of our food chain, means we know exactly where everything we produce is and where it has come from. This enables us to contact customers immediately in the event products need to be withdrawn from the food chain within hours. A process that can take days for many of our competitors. This kind of speed and accuracy has the power to save reputations and, potentially, lives.
Putting pathogens in the past
We operate the most rigorous testing programs to screen our products for environmental contaminants, pathogenic bacteria and medicine residues to ensure that our salmon is both safe and healthy.
Any medicines used in our farms are checked using our internal approval processes. We won’t just use medicines that are approved locally but always ensure they are produced and perform to the high standards we have set.
Our team in Poland, which collects data from our production facilities, have reported a steady fall in the incidence of listeria year on year. This is due, in large part, to the effectiveness of our comprehensive Hygiene Manual which has been developed to drive best practice. It explains in detail how best to eliminate listeria and other potential pathogens such as Covid 19.
We are also the only salmon producer that carries out its own neo-typing. If listeria is found, we intervene, find the precise source and resolve it swiftly. This is above and beyond regulatory requirements, but it gives our customers around the world, total reassurance that we can resolve issues quickly and thoroughly and that we can give them detailed information about the extent of any problem.