Leading the way to a new generation of salmon products
As the world’s largest salmon producer, with total control over the value chain, we are in a unique position to identify new ways to enjoy salmon and create new products. We have assembled a team of experts who are developing and refining salmon in all its forms, from smoked slices to seasoned portions. From barbecue-ready to gravadlax. From hot-smoked to sashimi.
Our specialists from around the world are coming together to share innovative approaches and cross-fertilise between different food cultures. Exploring new possibilities for salmon and developing fresh recipes is hugely exciting and we also relish the opportunity to work closely with customers on that inspiring journey.
Creativity, precision, and innovation all play a part throughout the value chain but nowhere more so, than at the end. Having created salmon which sets new standards of colour, taste, marbling, and freshness, we are inspiring customers all over the world with ever more delicious ways to enjoy it.
Blue Foods set new standards in sustainability. We set new standards in Blue Foods
70% of our planet is covered with water. It is the richest source of nutrients we have, and our future as a species, depends on using it carefully and wisely.
The Blue Food Assessment (BFA) brings together over 100 scientists from more than 25 institutions around the world. As such, it is a credible, independent source and it has confirmed that Blue Foods are an essential part of a sustainable global food system.
The BFA consists of 9 scientific papers addressing key issues, including climate change, nutrition, environmental performance, and demand. As part of their work, BFA researchers have assembled the world’s most extensive database on the nutritional qualities of Blue Foods.
As a global leader in sustainable Blue Food production, Mowi welcomes the results of the assessment. It sets a benchmark for environmental performance and empowers increasingly sustainable Blue Food production.
The BFA revealed that Blue Foods are even higher in essential nutrients than previous estimates suggested, and that an 8% increase in seafood supply by 2030 would avert 160 million cases of nutrient deficiency. While Blue Foods, as a whole, were found to have better environmental performances than land-based animal proteins, salmon leaped out as one of the leading performers. It has lower GHG emissions, freshwater and land use than chicken – the most sustainable land-based meat.
Small wonder that global demand for Blue Foods has doubled in the past 20 years and is forecast to double again by 2050. As the world’s leading salmon producer, we have a vital role to play in meeting that demand.
Watching worldwide trends is helping inspire local innovations
Our teams around the world are constantly scanning and analysing new food trends, and identifying inspiring new ways to add value to salmon. We’re looking at the potential for new serving options, such as onigiri and gyoza, in markets around the world. Trends for flamed salmon have inspired new Flamlax products in Finland and Greece. Hot-smoked products are also gaining popularity around the world, and we frequently run workshops and focus groups to explore new ideas or new spins on old ones. As well as analysing grocery trends, we routinely review menus and many of our team are active on social media, sharing experiences and looking for emerging food trends online.
Global coverage gives us a wider perspective on new product development
Operating from 15 new product development centres around the world gives us exceptional capabilities to cross-fertilise. Our local teams combine to form an international community that is a hotbed of fresh ideas. They are constantly working with one another to explore the potential for new salmon products in other parts of the world. The success of our innovative sushi range in Poland led to a roll out of similar products in Spain and South America. An American barbecue product with salmon served on a cedar board is getting markets fired up in France. And one of our Polish chefs has been inspired by a visit to meet colleagues in Taiwan where he also spent time in a Michelin-starred restaurant.
Get your experts to talk to our experts
We have unparalleled expertise available which we can make available to customers looking to develop new ideas for own-brand products. Our engineers, chefs and technicians will inspire our customers and have the salmon know-how to help overcome technical complexities using innovative technology. As an example, we worked with IKEA to develop a cod and salmon and cod fish ball, and their glowing testimonial was featured in our Annual Report.
Our teams have delivered kosher products and have helped address demand for low fat, low salt, and low smoke options in specific markets. We are here to help you succeed in your market and will be happy to place our unrivalled expertise at at your disposal. We recognise that collaboration is the key to unlock a whole range of new products and the best way to discover the next salmon success in your market.
Leading the way in more dynamic and sustainable packaging
No one knows more about salmon packaging than we do. We have in-depth knowledge of the options that will improve recycling outcomes and real expertise about the impact of design, colour and graphics on consumers in different markets. We are at the forefront of new packaging options and innovations and can advise on more sustainable packaging including new biodegradable materials, recycled PET, Eco Box or fully recyclable skin packs.
Setting new standards in transparency from plate right back to egg
We believe that consumer trust is imperative for all foods, especially at a time when so much emphasis is being placed on their purity, safety, and sustainability. So, we have created a system of unique QR codes for MOWI brand products that allow consumers to examine the supply chain in detail, so they fully understand the care that has gone into their food, and the journey along which it has come. We are in a unique position to do this because we control the whole supply chain from end to end.
A sushi success story
In 2015, Mowi launched a sushi project. It started with a small factory in Poland that began production of high-quality, nutritious, delicious sushi to be supplied to retailers to sell in outlets across Europe. From a modest launch of just 2,500 pieces per day, the project has quickly flourished and now produces 23 tonnes of sushi sets every day. That’s around 115,000 pieces and they are being distributed to 17 different European markets.
This pan-European success story is a testament to our ability to bring market and consumer insights together with just the right ingredients. Pairing in-depth understanding of the European market and its potential appetite for sushi with expert product developers was inspiring. And it’s just this kind of inspiration at which Mowi excels. Our integrated value chain gives us an unrivalled ability to bring together everything needed to co-ordinate a project of this magnitude.
The learnings from this project are now being taken out, through our global network, and its success is inspiring new, similarly innovative, projects around the world. Already another plant is producing sushi specifically tailored for the Spanish market and we have a number of other ground-breaking projects in the pipeline.